Silent. Smart. Sustainable
Here to rewrite the rulebook.
As pioneers in electric heating solutions, we’ve witnessed its evolution firsthand.
Fuelled by an unwavering commitment to innovation, we’re proudly introducing the Magma HHR storage heater. In a market saturated with outdated models, we meticulously crafted it to meet your needs. As a result, modern efficiency and flexible control was non-negotiable. So don’t settle for less – the Magma HHR is here to rewrite the rulebook and deliver unparalleled performance in every home.
Get to know the Magma HHR
German Engineering
Crafted for Perfection
Fan-less Design
SilentCore Technology
Easy Control & Setup
Seamless Programming
Outstanding Efficiency
Intelligent Charging
Take a closer look
Forget compromising on your heating. The Magma HHR has been carefully designed for today’s busy lifestyles, combining sleek design with cutting-edge technology. Enhanced insulation and high-quality elements ensure maximum efficiency and heat retention, with each unit undergoing rigorous testing at every stage of production. The Magma HHR isn’t a storage heater stuck in the past – it’s the ultimate solution for efficient, stylish, and reliable home heating for the modern world.
The Magma HHR is all about revolutionising your economy tariff. Its clever automatic charge feature dynamically adjusts power intake, so you only use what you need. Plus, each heating element is managed individually, turning off one by one to hit the perfect heat level. No more energy waste from overcharging means more savings in your pocket.
The enhanced manual display panel makes off-the-cuff programming or scheduled heating a breeze. You’re not bogged down by unintuitive menus or awkward dials – the Magma HHR is designed to be as seamless as possible. For even greater convenience, the optional WiFi hub provides unparalleled control over your heating, elevating energy-saving comfort to the next level.
Comfort, captured. Designed to fit around modern lifestyles, the Magma HHR blends smart charging with silent, reliable heat – putting cost-effective comfort on your terms, every time.
Features that work for you
Heat when you need it, savings when you don't
The Magma HHR takes the guesswork out of heating with intelligent overnight charging that keeps energy use low and comfort high.
Automatic Charging
By learning from your daily routine, room temperature, and heat usage, the Magma adjusts its charge cycle automatically – so you’re never using more energy than you need.
Phased Charging
No waste, no overshoot. As the Magma nears its optimal charge, it gradually reduces power intake to hit the sweet spot – delivering exactly the right amount of stored heat, right when it’s needed.
Compliance, covered
The Ecostrad Magma HHR isn’t just efficient – it’s officially recognised for it. With full SAP accreditation and a listing in the Product Characteristics Database, it’s a smart choice for meeting EPC requirements in both new and retrofit projects.
EPC-Boosting Performance
Designed to support better energy ratings, the Magma helps landlords and developers meet compliance standards without compromising on comfort. Its high heat retention and smart charging technology contribute directly to improved SAP scores – making it an easy win for evolving regulations.
Superior Thermal Insulation
The Magma’s core is wrapped in Vermiculite and Microtherm insulation – premium materials that retain heat effectively while reducing waste. This not only protects internal components but plays a crucial role in achieving the thermal efficiency expected in modern SAP assessments.
Efficient by design
Behind the Magma’s sleek exterior is serious tech working hard to maximise efficiency and deliver reliable warmth.
Advanced Ferolite Brick Core
At the heart of the Magma is a core built from high-iron ferolite bricks – chosen for their exceptional heat retention and thermal conductivity. They store more heat, hold it longer, and release it evenly for consistent comfort with less waste. They’re so efficient that fewer bricks are needed than standard models, making installation quicker and more seamless.
Silent Automatic Venting
When your room needs an extra boost, the Magma’s discreet vent system opens automatically – letting warm air flow freely without the need for fans or extra power. No noise, no hassle, no energy drain. Just smart, silent performance you can count on.
Big on performance, slim on space
Worried about bulky units or clashing interiors? With the Magma HHR, you don’t have to choose between looks and performance.
Slimline, Stylish, Silent
At just 18.5cm deep, the Magma’s compact profile and chamfered corners make it ideal for tighter spaces – no sharp edges, no visual clutter, just clean, modern design that fits right in. And with silent operation, it keeps things peaceful too.
Engineered for Quality
Precision-built in Germany and fine-tuned for UK homes, the Magma blends robust engineering with the efficiency features British properties demand.
Comfort in your control
At the heart of the Magma’s design lies a commitment to offering unparalleled flexibility. Controlling your storage heater isn’t merely about convenience – it’s about accessibility for everyone, empowering you to tailor your environment to suit your needs.
By Phone
When paired with the optional WiFi SmartHub, adjust temperatures, set schedules, and monitor energy usage from anywhere using the SmartControl Heating app.
By Voice
With a simple command, seize control of your heating with Amazon Alexa or Google Home. Hands-free operation means a hassle-free experience, delivering comfort at your beck and call.
By Touch
The recessed panel features four clear buttons and a dimmable LCD screen for easy adjustments. A tamper-proof lock and intuitive menu make setup quick and secure.
Feature Focus
With its compact, ergonomic build, the Magma is easier to handle and quicker to fit. Fewer bricks and fewer parts mean a smoother install all round – ideal for contractors working to tight deadlines.
From detailed weekly schedules to quick Boost Mode overrides, the Magma gives total flexibility. It automatically adjusts charging based on usage and temperature – with a top-up element in reserve if you ever need extra warmth.
Pair the Magma with the optional WiFi SmartHub to unlock app control, geolocation features, and real-time energy stats – all from your phone or tablet.
No noisy fan, no manual adjustments – just quiet, consistent warmth. The Magma’s fully automated venting system opens only when needed, allowing heat to flow silently from the core. Unique to the UK market, it delivers the efficiency of fan-assisted models without the sound or the extra energy use.
Step into the future of heating
Every decision in its creation was made with you in mind – the Magma HHR has undergone rigorous testing at every stage of the manufacturing process. Personally signed off by a quality control manager, every purchase guarantees total traceability and unmatched quality.
The low down
Full control, 24/7. Set your heating schedule with the push-button display or via smartphone. The Magma HHR runs to your routine – no fuss.
Need quick heat? Enable Boost Mode to raise the temperature temporarily without changing your set schedule. It’ll switch back automatically once the boost ends. Easy, efficient, effective.
For straightforward heat, use Fixed Temperature Mode. Just pick your target temperature and the Magma holds it steady. Great for users who don’t want to mess with schedules.
Upgrading old storage heaters? The Magma HHR is a smart move for boosting your EPC. It’s SAP-accredited and listed in the official Product Characteristics Database here – so you know it meets the mark.
No more cold starts. Adaptive Start kicks in ahead of schedule to hit your target right on time – based on the room’s current conditions. Reliable comfort, built-in.
When enabled, the Magma’s top-up element steps in if stored heat runs low. While it uses peak electricity, it’s a reliable back-up for those extra cold days.
Get the highlights
It's all in the detail
Close-packed ceramic bricks with a high iron content to provide optimal heat retention and conduction.
Embedded directly into the stones, this powerful heating element can withstand very high temperatures without the risk of degradation, guaranteeing reliable and consistent performance over time.
Thermostatic controlled, completely automated and completely silent. Opens to allow an extra flow of air to the bricks when more heat is needed, negating energy consumption.
Three elements that operate independently, allowing for more precise, energy-saving heat.
Aluminium x-block that activates whenever you need a boost of warmth and makes sure your ideal comfort temperature is maintained.
Ergonomically designed and space-saving, insulated for extra efficiency.
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