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Ecostrad Ltd - Privacy Policy

Ecostrad Privacy Policy 

We are committed to keeping your personal data secure.

This Privacy Policy tells you what to expect when we collect personal data from you. It also explains how we will store, handle and keep your personal information safe. 

This Privacy Policy (together with our Terms and Conditions and any additional terms of use, together our Terms of Use) applies to your use of any of the services accessible through our website or any other sites of ours. This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

We are committed to protecting and respecting your privacy. Please read the following carefully to understand our practices regarding your personal data and how we will treat it.

We update this Privacy Policy from time to time so please take the time to review it regularly.

Important Information about who we are:

The Ignition Group of companies includes Go Home Direct Trading Limited, Electric Radiators Direct, Infrared Heaters Direct, Heatingpoint and Storage Heaters Direct (collectively referred to as “our Group”, “we” or “us” in this policy).

You can contact us at:

Postal address:

Firecrest House

Lingerfield Business Park

Market Flat Lane Scotton



We are registered with the Information Commissioners Office (ICO). Our registration number is ZA043022.

General information

All personal data we collect or are provided with will only be held and stored in accordance with this Privacy Policy, the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018 and any other legislation relating to the protection of personal data (data protection laws). Go Home Direct Trading Limited or the relevant Group company is the data controller for the personal data we process, unless otherwise stated.

Our Group websites may from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for their handling of your personal data. Please check the privacy policies of such websites before you submit any personal data to them.

Information we collect

Most of the personal data we process is provided to us directly by you for the purpose of providing you with our services.

We collect personal data about you using a variety of methods, such as (but not limited to) through our websites, purchase products online, social media channels, events, surveys, and any online, telephone and email contacts. We also collect data when you interact with our Live Chat facility.   

We also collect personal data when you are a supplier or retailer, or we have a commercial or trade contract with you.

When you provide personal data to us, we will treat that information in accordance with this Privacy Policy.

Personal information or personal data, means any information about an individual from which that person can be identified and is generally referred to throughout this Privacy Policy as “personal data”. It does not include data where the identity has been removed (anonymous data).

Personal data we may collect, use, store and transfer about you, are as follows:

  • Identity data, which includes your name, age/date of birth and gender;
  • Contact data which includes postal address including billing and delivery addresses, your location, telephone numbers (including mobile numbers) and e-mail address;
  • Transaction data which includes purchases and/or orders made by you and your payment card details;
  • Technical data which includes your on-line browsing activities on our websites;
  • Profile Data which includes your account login details for website and/or apps including your username and password(s), your interests, preferences, feedback and survey responses;
  • Marketing and communications data which includes your marketing preferences from us and our third parties, your communication preferences and your correspondence to and communications with us; and
  • other publicly available personal data, including any which you have shared via a public platform (such as a Twitter feed, TICKTOK, LinkedIn or public Facebook page).

We collect your:

When you:

So that we can:

We share this information with:

Contact information  

Request services from us

Contact us ;


provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes;

respond to you if you contact us.


Our warehouse and courier partners

Email Address

Opt in to receive our newsletter

Start a live chat session with us

Purchase products or services form our websites

Keep you updated with latest offers

Respond with answers to your questions if we are busy or offline

Send you order confirmation emails and updates to your order

Dotmailer – our communications partner

Live Chat Inc. – our live chat partner

Our warehouse and courier partners

Transaction and payment data

Purchase products or services form our website

Validate your payment method and deliver you the products ordered

Our warehouse and courier partners

Social media data

Contact us via social media channels

Respond to your contact


Technical data (IP Address)

Visit a page on our website

Serve you our web pages

A pseudonymised version is shared with our analytics partner when third party cookies are enabled

Information we receive from other sources. 

This is information we receive about you if you use any of the other websites we operate or the other services we provide.

In this case we will have informed you when we collected that data if we intend to share those data internally and combine it with data collected on this site. We will also have told you for what purpose we will share and combine your data.

We are working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies). We will notify you when we receive information about you from them and the purposes for which we intend to use that information.

Payment card information

Our Group or our chosen third-party provider may process your personal data to process any payments made for the provision of services. The information may include information for identification and verification, such as your name, credit, debit or other card number, card expiration date, and CVV code.

Any payment transactions carried out by us, or our chosen third-party provider of payment processing services will be kept secure and encrypted where possible.

If you fail to provide personal data

Where we need to collect personal data by law, legitimate interest or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with good and/or services). In this case, we may have to cancel a service you have with us, but we will notify you if this is the case at the time.

How we use your Information:

We will only use your personal data when the law allows us to do so. The data protection laws set out a number of reasons for which a company may collect and process your personal data.

When collecting your personal data, we will always make it clear to you which data is necessary in connection with the particular activity.

Most commonly we will use your personal data in the following circumstances:

  • Where you have consented before the processing.
  • Where we need to perform a contract, we are about to enter or have entered with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation.

Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent.

If you have given your consent to receive marketing emails you can withdraw this at any time, or if we are relying on our legitimate interests to send you marketing you can object. In either case, just let us know. If you have received a direct marketing email from us and no longer wish to do so, the easiest way to let us know is to click on the unsubscribe link at the bottom of our marketing emails.

In certain circumstances, we need your personal data to comply with our contractual obligations or to pursue our legitimate interests in a way which might be reasonably expected as part of our running our business. For example, to deliver the services to you, we need to use the information you provide us.

We also use your information when we need to contact you about our services or respond to you if you contact us.

Examples of when we use of your information.

We use information held about you in the following ways:

  • to carry out our obligations arising from any Contracts entered in to between you and us;
  • to provide you with information, products or services that you request from us or which we feel may interest you, or where you have consented to be contacted for such purposes;
  • to ensure that content from our websites is presented in the most effective manner to you;
  • to allow you to participate in live chat, Twitter, Facebook, Pinterest, RSS Feeds, feedback, reviews and any other interactive features on our websites; and
  • to notify you about changes to our websites or services.


We strive to provide you with choices regarding certain personal information uses, particularly around marketing and advertising.

If you have given your consent to receive marketing emails you can withdraw this at any time, or if we are relying on our legitimate interests to send you marketing you can object. In either case, just let us know. If you have received a direct marketing email from us and no longer wish to do so, the easiest way to let us know is to click on the unsubscribe link at the bottom of our marketing emails.

We may contact you in relation to any similar products or services we have previously supplied.  Otherwise, we would rely on consent as a legal basis for processing in relation to sending direct marketing communications to customers via email or text message.  You have the right to withdraw consent at any time.  Where consent is the only legal basis for processing, we will cease to process data after consent is withdrawn. 


A cookie is a piece of data stored locally on your computer containing information about your activities on the Internet. Each website can send its own cookie to your web browser if your browser’s preferences allow it. Many websites do this whenever a user visits their website in order to track online traffic flows.

Our Group company websites use cookies to distinguish you from other users of our websites. These are essential for the website to function correctly (for example keeping track of items added to your basket and your checkout choices). This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

‘Tracking’ cookies are only used when you agree to our cookie policy.

Where we collect IP addresses

We may collect information about your computer, including where available your IP address, operating system and browser type for system administration and to report anonymous, statistical aggregate information to our advertisers. This is statistical data about our users’ browsing actions and patterns and does not identify any individual.

Your IP address will be logged in our weblogs for up to days. Our weblogs are for analytical and debugging purposes only and are not used for processing or profiling.

Your IP address is not disclosed to third parties.

For detailed information on the Cookies we use and the purposes for which we use them, please see our Cookie Policy.

Security and storing and your personal data

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

We work hard to keep your information and personal data safe. We use a combination of technical, administrative, and physical controls to maintain the security of your personal information and protect against accidental, unlawful or unauthorised destruction, loss, alteration, access, disclosure or use. 

All information you provide to us is stored on our secure servers. Some of the controls we have in place to protect your personal data include technological controls such as firewalls, user verification, strong data encryption. We utilise industry “good practice” standards to support the maintenance of a robust information security management system Any payment transactions will be encrypted.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our website you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Where your personal information may be processed

Sometimes we will need to share your personal data with third parties and suppliers outside the UK such as Europe and the USA.

If we do this, we have procedures in place to ensure your data receives the same protection as if it were being processed inside the UK. For example, our contracts with third parties stipulate the standards they must follow at all times.

How long we will retain your personal data

We will only retain your personal data for as long as is necessary for the purpose or purposes for which we have collected it.

In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal information on our instructions, and they are subject to a duty of confidentiality.

In some circumstances we will anonymise your personal information (so that it can no longer be associated with you) for analytical or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Disclosure of your information

The reasons we may share your data with third parties are: 

  • if we are under a legal or regulatory duty to do so,
  • if it is necessary to do so to enforce terms and conditions of sale or other contractual rights,
  • it is necessary to provide you with the goods and/ or services requested,
  • to lawfully assist the police or security services with the prevention and detection of crime or terrorist activity,
  • where such disclosure is necessary to protect the safety or security of any persons or property, and/or
  • otherwise as permitted under applicable law.

We may share your personal data with any member of our Group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006. We will share your personal data within our Group so that we can provide you with the relevant services, which include where you act as a consumer or customer, or where you act in a business capacity as a supplier, retailer or commercial contact.

We may disclose your personal data to members of our organisation who are responsible for fulfilling the services or contracts you have entered into.

We may also disclose your personal data to organisations working with us for fulfilling the services or contracts you have entered into. These include our warehouse and courier partners.

We may disclose anonymised personal information to third parties:

  • in the event that we sell or buy any business or assets in which case we may disclose your personal data to the prospective seller or buyer of such business or assets; or
  • if the website or substantially all of its assets are acquired by a third party in which case personal data held by it about its customers will be one of the transferred assets; or
  • if we are under a duty to disclose or share your personal data in order to comply with any legal obligation or in order to enforce or apply our Website Terms of Use or to protect the rights, property, or safety of our customers or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

We only provide third parties with the information they need to know to perform their specific services. Where personal data is shared with a managed service provider or other third-party supplier, we work closely with them to ensure that your personal data is secure and protected at all times.

Our contracts with third parties make it clear that they must hold personal data securely, abide by the principles and provisions of data protection rules, and only use information as we instruct them to. In all instances where we disclose your information to third parties, we will ensure that your information is appropriately protected. If we stop using their services, any of your personal data held by them will either be deleted or rendered anonymous.

Your rights

You are also able to exercise your rights which include:

Your Right to be Informed  

We aim to be transparent within our Privacy Policy and provide you with information about how we use your personal data.

Your Right to Object

In some circumstances you can stop the processing of your personal data for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.

Where your details are used for marketing, you can opt out at any time. You are able to unsubscribe from marketing on each contact or you can contact us to object to any processing.

Your Right to Rectification

You have the right to request the correction of your personal data when it is incorrect, out of date or incomplete. If you notify us that the personal data, we hold is complete or inaccurate we will correct or complete the information as soon as possible.

Your Right to Erasure or the Right to be Forgotten

You have the right to request that your personal data be deleted; including if we no longer need it for the purpose we collected it, you withdraw your consent or you object to its processing.

Following your request, we will erase your personal data without undue delay unless the continued retention is necessary and permitted by law. If we make the personal data public, we shall take reasonable steps to inform other data controllers processing about your erasure request.

Your Right to Restrict Processing

You have the right to request that we restrict the processing of your personal data. This can be done in circumstances where we need to verify the accuracy of the information, if you do not wish to have the information erased or you have objected to the processing of the information, and we are considering this request. Once the processing is restricted, we will only continue to process your personal data if you consent, or we have another legal basis for doing so.

Your Right to Access

You have the right to access the personal data we hold about you. Any access request will usually be free of charge and responded to within one month. We will endeavour to provide information in the format requested, but we may charge you a reasonable fee for additional copies.

Your Right to Data Portability

You have the right to receive a copy of your personal data which you gave to us. The copy will be provided in a commonly used and machine-readable format.  You can also have it transmitted directly from us to another data controller, where technically possible.

The right not to be subject to automated decision making and profiling.

You have the right to not be subject to solely automatic decisions (i.e., decisions that are made about you by computer without any human input) in relation to any processes that have a legal or similarly significant effect on you.

You will be notified if we make a solely automated decision which produces a legal effect or significantly affects you.

When you request to exercise your rights

You will not have to pay a fee to exercise any of the rights listed above. However, we may charge a reasonable fee if your request is clearly unfounded or excessive, including where requests are repetitive. Alternatively, we could refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data or to exercise any of your other rights. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Changes to our privacy policy

Any changes we may make to this Privacy Policy in the future will be posted on this page and where appropriate, you will be notified by e-mail.

Please check back frequently to see any updates or changes to our Privacy Policy.

Contacting us

If you have any questions that haven’t been covered or would like us to address any concerns about our use of your personal information, please do not hesitate to contact us by telephoning us on 0330 880 7005.

For further information on data protection please visit the Information Commissioner Office (ICO) website.

The Information Commissioner Office regulates data protection. If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal information, you have the right to lodge a complaint with the Information Commissioner’s Office.

You can contact them by calling 0303 123 1113 or visit the website.


Cookie Policy 

Our website uses cookies and similar small bits of software to improve the performance and enhance the user experience of our website.

The use of cookies is common practice on the majority of websites. Without these cookies, many of the functions required to enable our users to make purchases would not be available.

We use cookies to enable us to understand how users interact with our website and improve our service, and also to report on trends and sales. This policy explains how we do that.

What are cookies?

Cookies are small text files which a website may put on your computer or mobile device when you first visit a website or page. The cookie will help the website, or another website, to recognise your device the next time you visit. Web beacons or other similar files can also do the same thing. We use the term “cookies” in this policy to refer to all files that collect information in this way.

There are many functions cookies serve. Cookies are needed for a number of functions which make websites work or work more efficiently and to improve your browsing experience, and they can provide information to website owners about how you use their website. Cookies can also be used to show you adverts that are relevant to you, based on your browsing habits, to personalise your user experience. For example, to personalise your experience cookies can help us to remember your username and preferences, analyse how well our website are performing or even allow us to recommend content we believe will be most relevant to you.

Certain cookies contain personal information, for example, if you click “remember me” when logging in, a cookie will store your username.

Some cookies do not collect information that identifies you and will instead collect more general information such as how users arrive at and use our website or a user’s general location.

Cookies in use on our website

We use the following types of cookies:

Essential or strictly necessary cookies. Some cookies are essential for the operation of our website. For example, some cookies enable you to log into secure areas of our website or make use of services. These types of cookies also allow us to identify subscribers and ensure they can access the subscription only pages. If a subscriber opts to disable these cookies, the user will not be able to access all of the content that a subscription entitles them to.

Analytical or performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website work, for example, by ensuring that users are finding what they are looking for easily.  We use Google Analytics performance cookies to provide anonymous statistics on how our site is used.  Some of our performance cookies are managed for us by third parties.  However, we don’t allow the third party to use the cookies for any purpose other than those listed above. For example, we might use performance cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages. We might also use these cookies to highlight articles or services that we think will be of interest to you based on your usage of our website.

Functionality cookies.  We use functionality cookies to allow us to remember your preferences for your return visits to our website. For example, cookies can save you the trouble of typing in your username every time you access our website. This also enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Social Media Cookies. These cookies allow you to share what you’ve been doing on the website on social media such as Facebook, TikTok and Twitter. These cookies are not within our control. Please refer to the respective privacy policies for how their cookies work.

Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose anonymously. We do not tell third parties who you are.


These are the cookies we use and why:

Cookies We Use

Why We Use Them


If you create an account with us, then we will use these cookies for the management of the signup process and general administration.

Login cookies

We use cookies when you are logged in so that we can remember this fact. This prevents you from having to log in every single time you visit a new page.


We use cookies to store customer-specific information related to shopper-initiated actions, such as wish list display and checkout information.


We use cookie to prevent customers being cached on the server.


We use cookies to make it possible to restore the cart for an anonymous shopper.


We use cookies as a security measure that appends a random string to all form submissions to protect the data from Cross-Site Request Forgery (CSRF).


We use cookies to help you use our website and store product IDs of recently viewed products for easy navigation.


We use cookies to store product IDs of previously compared products for easy navigation.


We use cookies to store the configuration for product data related to Recently Viewed / Compared Products.


We use cookies to stores the Order ID that guest shoppers use to retrieve their order status. Guest orders view, Used in Orders and Returns widgets.


We use cookies that preserve the destination page that was loading before the customer was directed to log in

Google Analytics cookies ( _ga)

We use cookies to monitor traffic levels, search queries and visits to the website. These cookies enable Google to determine whether you are a return visitor to the site, and to track the pages that you visit during your session.

Google AdSense

We use cookies for advertising, including serving and rendering ads, personalising ads.  


For more information on Google Analytics, please see:

For more information on using Google’s Ads Preference Manager available please see You can opt-out of the Adsense partner network cookie at However, this opt-out mechanism uses a cookie, and if you clear the cookies from your browser, your opt-out will not be maintained. To ensure that an opt-out is maintained in respect of a particular browser, you should use the Google browser plug-in available at

Does anyone else use cookies on our website?

Third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control.

These cookies are likely to be analytical/performance cookies or targeting cookies. Advertisers for example sometimes use their own cookies to provide you with targeted advertising.

To deactivate the use of third-party advertising cookies, you may visit the settings or preferences page to manage the use of these types of cookies.

Can you block cookies?

In order to store cookies on your device, website owners must now have your consent.  Therefore, you agree to our use of cookies when confirming your agreement on our website’s home page.   You can withdraw your consent for us to use cookies at any time. In addition to you informing us you no longer wish for us to use cookies; you can disable them by changing the settings on your browser.

If you want to delete any cookies that are already on your computer, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies.

However please bear in mind that failing to consent to our use of cookies, or deleting or disabling cookies may prevent you from accessing our website or result in a loss of functionality which degrades your experience of the website.

If you are concerned about behaviourally targeted advertising cookies (which serve you advertisements based on your use of our website), users based in the European Union can visit and users based in the US can visit to opt out of these third-party cookies.

More Information

More detail on how businesses use cookies is available at

However, if you are still looking for more information, you can contact us through one of our preferred contact methods:

Phone: 0330 880 7005


Acceptable Use Policy 


This acceptable use policy applies to all users of, and visitors to, our website.

This acceptable use policy sets out the content standards that apply when you upload content to our websites, make contact with other users on our websites, link to our websites, or interact with our websites in any other way. It should be read alongside our terms and conditions.

You may use our websites only for lawful purposes. You access our websites and download material from it at your own risk and we will not be liable for any loss or damage caused by a distributed denial-of-service attack, viruses or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material.

You are responsible for configuring your information technology, computer programmes and platform to access our websites. You should use your own virus protection software.

Prohibited uses

You may not use our websites:

  • in any way that breaches any applicable local, national or international law or regulation;
  • in any way that is unlawful or fraudulent or has any unlawful or fraudulent purpose or effect;
  • for the purpose of harming or attempting to harm minors in any way;
  • to send, knowingly receive, upload, download, use or re-use any material which does not comply with our content standards;
  • to transmit, or procure the sending of, any unsolicited or unauthorised advertising or promotional material or any other form of similar solicitation (spam);
  • to knowingly transmit any data, send or upload any material that contains viruses, Trojan horses, worms, time-bombs, keystroke loggers, spyware, adware or any other harmful programs or similar computer code designed to adversely affect the operation of any computer software or hardware;
  • in any way that involves child sexual exploitation or abuse; or
  • to upload terrorist content.

You also agree:

  • not to reproduce, duplicate, copy or re-sell any part of our websites including, without limitation, any advertisement (except as otherwise provided for in these terms);
  • not to access without authority, interfere with, damage or disrupt:

(a) any part of our websites;

 (b) any equipment or network on which our websites are stored;

(c) any software used in the provision of our websites; or

(d) any equipment, network or software owned or used by any third party.

Content standards

These content standards apply to any and all material which you contribute to our websites (contributions) and to any interactive services associated with it.

You must comply with the spirit of the following standards as well as the letter. The standards apply to each part of any contribution as well as to its whole.

Information provided or posted must:

  • be accurate and up to date (where they state facts);
  • be genuinely held (where they state opinions);
  • be relevant; and
  • comply with applicable law in the UK and in any country from which they are posted.
  • Information provided or posted must not:
  • contain any material which is defamatory of any person;
  • contain any swearing or any material which is obscene, offensive, hateful or inflammatory;
  • promote sexually explicit material;
  • promote violence;
  • promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age;
  • infringe any copyright, database right or trademark;
  • be likely to deceive;
  • be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence;
  • promote any illegal activity;
  • advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse;
  • be threatening, abusive or invade another’s privacy or cause any annoyance, inconvenience or needless anxiety;
  • be likely to harass any other person;
  • be used to impersonate any person or to misrepresent your identity or affiliation with any person;
  • give the impression that they emanate from us, if this is not the case;
  • disclose the name, address, telephone, mobile or fax number, e-mail address or any other personal data in respect of any individual;
  • be in contempt of court;
  • contain a statement which you know or believe, or have reasonable grounds for believing, that members of the public to whom the statement is, or is to be, published are likely to understand as a direct or indirect encouragement or other inducement to the commission, preparation or instigation of acts of terrorism; or
  • contain any advertising or promote any services or web links to other websites.


Ecostrad Mobile Privacy Policy

Effective Date: 2021-10-11

Ecostrad Ltd, its affiliates and subsidiaries (“we”, “us”, “our”, “Ecostrad”) are committed to protecting your privacy. This Mobile Privacy Policy (“Policy”) describes our practices in connection with information privacy on Personal Data we process through your individual use of the following services, products, and related mobile applications (collectively, the “Products”):

  • Ecostrad Ecosystem Smart Mobile Application

You may still use numerous Ecostrad services when you are signed out or without creating an account at all, such as searching and browsing any features on the Products.

In this Privacy Policy, “Personal Data” means information that can be used to identify an individual, either from that information alone, or from that information and other information we have access to about that individual. “Smart Devices” refers to those nonstandard computing devices produced or manufactured by hardware manufacturers, with human-machine interface and the ability to transmit data that connect wirelessly to a network, including: smart home appliances, smart wearable devices, smart air cleaning devices, etc. “Apps” refers to those mobile applications developed by Ecostrad that provide end users remote control to Smart Devices.

What Personal Data do We Collect

In order to provide our services to you, we will ask you to provide necessary Personal Data that is required to provide those services. If you do not provide your Personal Data, we may not be able to provide you with our products or services.

  1. Information You Voluntarily Provide Us
  • Account or Profile Data: When you register an account with us, we may collect your email address.
  1. Information We Collect Automatically
  • Device Information: When you interact with our Product, we automatically collect device information, such as the MAC address of your devices, IP address, wireless connection information, operating system type and version, application version number, push notification identifier, log files, and mobile network information.
  • Usage Data: During your interaction with our Sites and Services, we automatically collect usage data relating to visits, clicks, downloads, messages sent/received, and other usage of our Sites and Services.
  • Log Information: When you use our app, the system and exception log may be uploaded.
  • Location Information: We may collect information about your real-time precise or non-precise geo-location when you use our specific Products or Services, such as robot cleaner and weather service.
  1. Smart Devices Related Information:
  • Basic Information of Smart Devices: When you connect your Smart Devices with our Products or Services, we may collect basic information about your Smart Devices such as device name, device ID, online status, activation time, firmware version, and upgrade information.
  • Information Reported by Smart Devices: Depending on the different Smart Devices you elect to connect with our Products or Services, we may collect different information reported by your Smart Devices. For example, smart weights or fitness trackers may report your height, weight, body fat mass (BFM), BMI and skeletal muscle mass (SMM); smart cameras may report images or videos captured by it.

Purposes and Legal Basis for Processing Personal Data

The purpose for which we may process information about you are as follows:

  • Provide You Services: We process your account and profile data, device information, usage data, location information, and Smart Device related information to provide you with our Products and Services that you have requested or purchased. The legal basis for this processing is to perform our contract with you according to our Terms of Use,
  • Improve Our Services: We process your device information, usage data, location information and Smart Device related information to ensure the functions and safety of our Products, to develop and improve our Products and Services, to analyse the efficiency of our operations, and to prevent and trace fraudulent or inappropriate usage. The legal basis for this processing is to perform our contract with you according to our Terms of Use.
  • Non-marketing Communication: We process your Personal Data to send you important information regarding the Services, changes to our terms, conditions, and policies and/or other administrative information. Because this information may be important, you may not opt-out of receiving such communications. The legal basis for this processing is to perform our contract with you according to our Terms of Use.
  • Marketing Communication: We may process your Personal Data to provide marketing and promotional materials to you on our Products and Services. If we do so, each communication we send you will contain instructions permitting you to opt-out of receiving future communications of that nature. The legal basis for this processing is your consent.
  • Personalisation: We may process your account and profile data, usage data, device information to personalise product design and to provide you with services tailored for you, such as recommending and displaying information and advertisements regarding products suited to you, and to invite you to participate in surveys relating to your use of our Products. The legal basis for this processing is your consent.
  • Legal Compliance: We may process your Personal Data as we believe to be necessary or appropriate: (a) to comply with applicable laws and regulations; (b) to comply with legal process; (c) to respond to requests from public and government authorities (d) to enforce our terms and conditions; (e) to protect our operations, business and systems; (f) to protect our rights, privacy, safety or property, and/or that of other users, including you; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.

If there is any change in the purposes for processing your personal data, we will inform such change to you via email and/or a prominent notice on our website of such changes of purposes, and choices you may have regarding your Personal Data.

Who do We Share Personal Data with?

At Ecostrad, we only share Personal Data in ways that we tell you about. We may share your Personal Data with the following recipients:

  • To our third-party service providers who perform certain business-related functions for us, such as website hosting, data analysis, payment and credit card processing, infrastructure provision, IT services, customer support service, e-mail delivery services, and other similar services to enable them to provide services to us.
  • To our customers and other business partners who provide you, directly or indirectly, with your Smart Devices, and/or networks and systems through which you access and use our Sites and Services.
  • To an affiliate or other third party in the event of any reorganisation, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including without limitation in connection with any bankruptcy or similar proceedings). In such an event, you will be notified via email and/or a prominent notice on our website of any change in ownership, incompatible new uses of your Personal Data, and choices you may have regarding your Personal Data.
  • As we believe to be necessary or appropriate: (a) to comply with applicable laws and regulations; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations, business and systems; (f) to protect our rights, privacy, safety or property, and/or that of other users, including you; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.
  • To subsidiaries or affiliates within our corporate family, to carry out regular business activities.

Except for the third parties described above, to third parties only with your consent.

International Transfer of Information Collected

To facilitate our operation, we may transfer, store and process your Personal Data in jurisdictions other than where you live. Laws in these countries may differ from the laws applicable to your country of residence. When we do so, we will ensure that an adequate level of protection is provided for the information by using one or more of the following approaches:

agreement on the basis of approved EU standard contractual clauses per GDPR Art. 46. For more information, see here.

If you would like further detail on the safeguards we have in place, you can contact us directly as described in this Privacy Policy.

Your Rights Relating to Your Personal Data

We respect your rights and control over your Personal Data. You may exercise any of the following rights:

You do not have to pay a fee for executing your personal rights. According to different data protection laws, your request of personal rights will be handled within 15 business days, or within 30 calendar days due to different response requirement.

If you decide to email us, in your request, please make clear what information you would like to have changed, whether you would like to have your Personal Data deleted from our database or otherwise let us know what limitations you would like to put on our use of your Personal Data. Please note that we may ask you to verify your identity before taking further action on your request, for security purposes.

You may:

  • Request access to the Personal Data that we process about you;
  • Request that we correct inaccurate or incomplete Personal Data about you;
  • Request deletion of Personal Data about you;
  • Request restrictions, temporarily or permanently, on our processing of some or all Personal Data about you;
  • Request transfer of Personal Data to you or a third party where we process the data based on your consent or a contract with you, and where our processing is automated;
  • Opt-out or object to our use of Personal Data about you where our use is based on your consent or our legitimate interests.

Security Measures

We use commercially reasonable physical, administrative, and technical safeguards to preserve the integrity and security of your Personal Data. Ecostrad provides various security strategies to effectively ensure data security of user and device. As for device access, Ecostrad proprietary algorithms are employed to ensure data isolation, access authentication, applying for authorisation. As for data communication, communication using security algorithms and transmission encryption protocols and commercial level information encryption transmission based on dynamic keys are supported. As for data processing, strict data filtering and validation and complete data audit are applied. As for data storage, all confidential information of users will be safely encrypted for storage. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), you could immediately notify us of the problem by emailing [email protected]

Data Retention

We process your Personal Data for the minimum period necessary for the purposes set out in this Privacy Policy, unless there is a specific legal requirement for us to keep the data for a longer retention period. We determine the appropriate retention period based on the amount, nature, and sensitivity of your Personal Data, and after the retention period ends, we will destruct your Personal Data. When we are unable to do so for technical reasons, we will ensure that appropriate measures are put in place to prevent any further such use of your Personal Data.

Changes to this Policy

We may update this Privacy Policy to reflect changes to our information practices, at least on an annual basis. If we make any material changes we will notify you by email (send to the e-mail address specified in your account) or by means of a notice in the mobile applications prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

Contact Us

If you have any questions about our practices or this Privacy Policy, please contact us as follows:

[email protected]

Ecostrad Ltd.

Firecrest House

Lingerfield Business Park,

Market Flat Lane, Knaresborough,

United Kingdom,